Facebook Dating is now a reality. Four months after announcing that it would add dating features, the social network said today that it has begun testing its new dating product in Colombia. At first glance, Facebook Dating closely resembles competitor Hinge. Both depart from the swiping model popularized by Tinder in favor of asking users to answer question prompts and start conversations based on something in a person’s profile. What sets Facebook Dating apart is its integration with Groups and Events, drawing on other aspects of Facebook to expand the dating pool and encourage users to meet in public.
Sharp said the company is focused on promoting meaningful relationships over hookups, but he acknowledged that hookups are as likely to happen on Facebook Dating as on any other dating app
“Dating has been a behavior that we’ve seen on Facebook for a really long time,” product manager Nathan Sharp said in an interview with The Verge. “We want to make it easier and more comfortable for people to engage in. We just thought that now was the right time.”
Facebook Dating lives entirely within Facebook’s mobile app. It won’t be available on desktop for now, and to find it, you’ll have to tap into the hamburger menu (?). It’s available to users 18 and older, is free to use, and doesn’t include any ads or premium features for now. You won’t be part of Facebook Dating unless you opt in to use it. If you do, you’ll be asked to create a separate dating profile that includes a much more limited amount of personal information about you.
When you create your dating profile, you’re asked to write a short introduction to your profile that describes who you are and what you’re seeking
Your dating profile includes a mix of photos and answers to Facebook’s question prompts, such as “what does your perfect day look like?” You can include up to nine photos and answers on iOS, and 12 on Android.Continue reading